Selling Wrigley

Gene Wojciechowski has an interesting column up at ESPN.com regarding Sam Zell's sale of naming rights for Wrigley Field. While I could take the classy route and say how this is an affront to baseball lovers everywhere, but in this case it's much more fun to be honest; and I have to say as long as it hurts the Cubs and Cubs' fans it sounds like a great business move to me.